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Portland, OR
2023
Brand identity
User experience
2023
Brand identity
User experience
WildRoots Coffee Roasters sought to reimagine their brand identity and online presence to better reflect their commitment to sustainable sourcing and bold flavors. We developed a refreshed visual identity, including a new logo and packaging design, and crafted a vibrant e-commerce website that tells their story with a rich, visual experience.
Redefining a modern coffee experience
We started with in-depth brand workshops to understand WildRoots’ core values and what makes their coffee unique. From there, we explored various design directions, focusing on the brand's sustainability story and regional roots. After multiple rounds of design iterations, we landed on a style that balanced earthy tones with modern typography.
A visual identity that resonates
The new branding helped WildRoots connect more authentically with their audience, resulting in a 30% increase in online sales within three months of the rebrand. Customers loved the refreshed design, which better reflected the brand’s focus on quality and sustainability.
“Soulmate helped us tell our story in a way that truly resonates with our customers. Their attention to detail made all the difference.”
Sarah Collins, Founder
