We’re excited to share a deep dive into one of our favorite recent projects—rebranding Horizon Electric Vehicles. As a forward-thinking company in the electric vehicle space, Horizon wanted to elevate their brand identity to match their innovative approach. Our goal was to help them stand out in a competitive market while maintaining their core values of sustainability and performance.

The challenge

Horizon’s previous branding felt outdated and didn't fully capture their commitment to cutting-edge technology and eco-friendly solutions. They needed a fresh look that would resonate with a new generation of EV enthusiasts while staying true to their brand’s vision. Our task was to create a dynamic visual identity that aligned with their mission and set them apart in the growing electric vehicle industry.

Our approach

We began with an in-depth exploration of Horizon’s brand story and target audience, followed by a series of workshops to define their new identity. Our design team crafted a sleek and modern logo, paired with a bold color palette that reflected both their technological edge and environmental focus. We also created a series of motion graphics to bring their story to life across digital platforms, from their website to social media.

The results

The rebrand has helped Horizon achieve a stronger presence in the EV market, with a 30% increase in website traffic and a notable boost in social media engagement. The new branding has been well-received by both existing customers and new prospects, helping Horizon build stronger connections with their audience.

“We’re thrilled with our new look! Soulmate captured the essence of who we are and brought our vision to life in ways we hadn’t imagined. Our brand now truly represents our commitment to innovation and sustainability.”

Jason Lee, CEO of Horizon Electric Vehicles.